22 days old
2018-07-302018-08-29

Marketing Product Mgr II

Wilmington, DE 19806
**Job Description:**



Being able to work independently at a fully functioning, professional level with the ability to communicate effectively through strong written, presentation and verbal skills is a must. Experience developing and driving strategic marketing programs is required. Its preferred if this individual has experience in GWIM with basic to intermediate knowledge of banking & investing products & platforms. Focus will be on strategic marketing programs to deepen relationships within existing Merrill Lynch relationships. Proven experience managing impactful multi-channel integrated marketing programs within budget, within aggressive timeframes and with direct interaction with external agencies and multiple internal, senior partners and stakeholders.



Specific job responsibilities include:

Responsible for managing all aspects of specific marketing programs. Recommends & oversees program elements, including strategic direction, channel tactics, execution, learning agenda, results, analysis and budget.

Strong partnership required with senior Marketing and LOB management and internal subject matter experts to set the strategic objective and plan for each program.

Identifies and resolves or escalates issues in order to ensure program timelines are met.

Ability to work closely with internal execution partners and/or directly manage and partner with internal agencies, outside agencies, vendors, L/R/C and deployment partners as needed to implement the program within budget and deadlines.



**Posting Date** : 07/26/2018



**Location** :

Wilmington, DE, BRACEBRIDGE II, 1020 N FRENCH ST,

Boston, MA, 100 FEDERAL ST (MA5100),

New York, NY, 225 LIBERTY ST (NY3002),

Charlotte, NC, BANK OF AMERICA CORPORATE CENTER, 100 N TRYON ST,

- United States



**Travel** : Yes, 15% of the time



**Full / Part-time** : Full time



**Hours Per Week** : 40



**Shift** : 1st shift



**Assistance for Applicants with Disabilities**



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**Diversity & Inclusion**



At Bank of America, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.



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Marketing Product Mgr II

Bank of America
Wilmington, DE 19806

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