1+ months

Marketing Senior Manager, Launch Value Marketing

Amgen
Thousand Oaks, CA 91360
  • Job Code
    119893495
Amgen

Job ID: R-98505
Location: Thousand Oaks, CA, US 91360

Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Within Global Commercial Operations, we provide the capabilities, resources, and rewards of a global enterprise, while maintaining the entrepreneurialism and verve that marked our early days as a biotechnology pioneer. We encourage our team members to have fulfilling and meaningful careers through challenging assignments, career development, and valuable opportunities.

Our mission in US Value & Access is to secure coverage for our brands and to support patient access. In a dynamic healthcare environment, the tezepelumab launch team is ready to meet the evolving needs of our payer customers. The Value Marketing Senior Manager will join a dynamic team focused launching tezepelumab with a strong payer value proposition and to develop and drive messaging during key strategic value discussions with those responsible for the selection of medications for coverage or reimbursement.

The Senior Marketing Manager, General Medicine, Value Strategy & Marketing will support the development and delivery of the value marketing strategy for the tezepelumab in severe asthma. They will lead the development of tools/resources to communicate the disease burden, clinical efficacy and safety, and economic value messages to obtain efficient coverage with formulary decision-makers, and support value-based initiatives.

Key Activities:
  • Develop and execute tools/resources to effectively communicate a product's value proposition to acquire efficient launch coverage, support value-based initiatives, and deliver on value marketing strategy
  • Work cross functionally with the Coverage & Pricing (C&P) team, Global Health Economics (GHE), Center for Observational Research (CfOR), U.S. medical teams including medical communication and brand marketing on data generation and development of the U.S. Value Communication platform.
  • Work with third-party vendors to facilitate the internal legal, regulatory and medical review of marketing materials via the Materials Approval and Compliance (MAC)
  • Effectively rollout and train the Market Access team (field account executives) or other field contracting teams on programs and resources and provide support to field staff to address questions.
  • Lead bi-weekly or monthly Value/Global Health Economics alignment meetings, as appropriate
  • Initiate and lead annual value summit to solicit cross functional feedback on data evidence generation needs to address future challenges
  • Develop training around key competitive events related to value, including response to ICER (Institute for Clinical and Economic Review) reports related to severe asthma
  • Align and/or lead cross-functional workstreams to support business initiatives for payers
  • Support development of value-marketing plans aligned with coverage & pricing and overall brand strategic plans
  • Partner on market research with cross-functional partners to generate deep payer customer, competitive, and marketplace insights
  • Develop and manage the value marketing budget
  • 5-10% travel may be required


Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Master's degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Bachelor's degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Associate's Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications
  • Strong eye for business, analytical skills, and ability to think strategically
  • Experience in pharmaceutical/biotech industry (market access and/or health economics)
  • Marketing or sales experience, specifically in immunology (asthma focus a plus)
  • Solid understanding of US health care system and key partners (with an interest in formulary decision makers carrying out responsibilities for the selection of medications for coverage or reimbursement)
  • Understanding or familiarity with the US Value & Access organization, and how it collaborates with other parts of the business
  • Interest in working with and presenting health care economic information (HCEI)
  • Payer or value marketing experience, especially in highly competitive market environments
  • Payer account management experience
  • Access marketing experience
  • MBA or other master's degree
  • Outstanding written and verbal communication skills
  • Outstanding presentation skills
  • Project management skills and cross-functional leadership; ability to handle and achieve results with multiple competing priorities
  • Vendor/agency management skills
  • Ability to work through others and manage in a matrix environment


Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.



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Posted: 2020-04-24 Expires: 2020-05-25

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Marketing Senior Manager, Launch Value Marketing

Amgen
Thousand Oaks, CA 91360

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