1+ months

PBG

Pfizer
Citic Office
#Li-PFE



Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forcast LRF & P&L. Interface with medical, GAMA and other functions as supporter.

**Responsibilities**

**Execution of brand tactitcs** Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; **Develop brand promotional materials and training** Develop brand DA, promotional slides, publication if needed and internal traing materials; Train Field Force on product strategy and POA; **Support to develop brand plan & management & cross-functional leadership** Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc



**POSITION RESPONSIBILITIES**

**Accountable**

Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development;



**Shared** **Accountability**

BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team;



**EDUCATION AND EXPERIENCE**

**Qualifications:**

Bachelor degree or above, major in Medical or Medicine Good command of oral & written English 1-3 years marketing experience or 2 years DM/local marketing experience



Expect candidates to demonstrate these commercial /management competencies



+ Market, Customer, and Competitor insight

+ Strategic and operational business/Market planning

+ Market Execution

+ Marketing Innovation

+ Data analysis, interpretation and communication

+ Performance and program metrics



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.



Marketing and Market Research

Categories

Posted: 2020-07-23 Expires: 2020-09-23

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PBG

Pfizer
Citic Office

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