1+ months

PPC Manager, Cloud Security

Cisco Systems Inc.
San Jose, CA 95113

The PPC Manager is responsible for implementing Pay Per Click media strategies for Cisco Umbrella. The PPC Manager can quickly understand, manage, and support initiatives that will contribute to the goals and success of Cisco Umbrella.

Key Functional Areas of Responsibility

  • Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for Cisco Umbrella.
  • Maintain and monitor account KPIs such as keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage the creation of large keyword lists.
  • Write creative copy for the channel and work closely with design team for display-focused ads.
  • Continually A/B test search and display ads for continuous account optimization
  • Manage Display network placement lists on Google AdWords
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with quarterly goals.
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Generate weekly and monthly reporting for all major metrics, goal tracking, revenue tracking, and individual campaign tracking.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and key areas of importance in accordance with company goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Provide oversight and work closely with the other team members to meet company goals.
  • Ability to manage various different campaigns across varied geographies North America, EMEAR, APJ, LATAM.

Professional Competencies

  • Passion for search and internet marketing - cybersecurity is a bonus.
  • Self-motivated, self-starter mentality.
  • Outstanding ability to think creatively, identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a fast-paced, deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

  • No less than 5 years experience in Pay-Per-Click Marketing (PPC) via Google AdWords.
  • Global PPC Experience North America, EMEAR, APJ, LATAM
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Advanced experience working with Google AdWords
  • Excellence in managing large scale PPC accounts in a variety of different business verticals.
  • AdWords certification is a must / Bing certification a plus.
  • BS/BA degree preferred.

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all. 

We embrace digital, and help our customers implement change in their digital businesses. Some may think were old (36 years strong) and only about hardware, but were also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do you cant put us in a box!

But Digital Transformation is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

So, you have colorful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! 


Posted: 2020-12-21 Expires: 2021-01-31

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PPC Manager, Cloud Security

Cisco Systems Inc.
San Jose, CA 95113

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