26 days old

Sales Enablement Lead, Industry (Consumer)

Armonk, NY 10504
  • Job Code

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

IBM is seeking a seasoned, creative and curious sales enablement professional to serve as the overall champion for IBM sellers around the world, and their clients. Companies across the consumer industry are facing a number of opportunities to transform their client experiences, work with their supply chain partners as well as how to be more profitable and retain good talent.

Ours is a fast-paced, agile marketing organization with a strong appetite for innovation in education, enablement, coaching and facilitation. We are seeking professionals with the proven skills to research key gaps in a sellers capabilities, and design the programs and materials that will improve sales effectiveness. The position requires a disciplined, dynamic and data-driven enablement approach that simplifies IBMs industry portfolio, builds relevant understanding of solutions and offerings, and identifies and progresses opportunities while enhancing seller engagement with clients to address their clients business challenges.

As a key member of IBMs Industry Marketing team, the sales enablement lead works closely with different members of IBMs content and digital marketing disciplines. The position will also work closely with the industry sales leadership and human resources sales learning team. IBM operates in more than 170 countries and boasts a number of business units. This position acts across those divisions and creates a unified strategy. Collaboration with colleagues in different countries and business units will be critical to success.

IBM Sales Enablement Professionals are responsible for enabling sales representatives with the skills, knowledge, expertise, and access to assets to optimize every buyer interaction in order to build relationships and pipeline, progress opportunities, and close deals. They are required to demonstrate knowledge of buyer behaviors, go to-market process, enablement content, tools and methods, and performance measurement.

Major responsibilities include:
  • Partnering with industry sales leaders to understand business goals, strategic initiatives, and key revenue driving product and solution offerings
  • Team with the geographies to execute market-specific enablement activities, and actively participate in and support enablement activities as a representative of the Consumer industry .
  • Design, develop and deliver new enablement assets and methods as needed
  • Identifying content needed to support execution plans, creating and curating content assets, coordinating delivery of assets through appropriate delivery vehicles
  • Work with other segments of Marketing to enhance and modify content, messaging, etc. based on results
  • Drive cross-industry consistency and adherence to our enablement method
  • Maintain regular communication with geography teams to ensure awareness of enablement activities, level of execution, impact on business results, and requirements to optimize plans
  • Prepare and present results and insights pertaining to enablement plan performance during operational reviews

*** This role is located in the IBM office in Armonk, NY.***

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.
Discover your true potential.
Be yourself.

[#video#https://www.youtube.com/watch?v=ZD-HyncYCnU {#400,300#}#/video#]

Required Technical and Professional Expertise
  • 5+ years in sales, marketing or consulting
  • Strong strategic planning ability
  • Proven ability to deliver long/short term sales activation strategies and tactical plans
  • Knowledge and experience in content management and sales enablement tools and technologies
  • Experience in meeting and presenting to senior leaders
  • Excellent verbal and written communication skills
  • Readiness to travel 15% annually

Preferred Technical and Professional Expertise
  • Experience in working in a global role across multiple time zones
  • Design Thinking certification
  • Understand Agile principles and ability to apply to work
  • Must be well connected within IBM with a large network of resources and contacts to engage for subject matter expertise Subject Matter Expert (SME) assistance
  • Communications and/or multimedia design experience
  • Passionate about building on industry expertise history with the healthcare industry is a strong advantage

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM
What matters to you when youre looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM
IBMs greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.



  • Computers Software and Hardware
Posted: 2019-10-16 Expires: 2019-11-15

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Sales Enablement Lead, Industry (Consumer)

Armonk, NY 10504

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