14 days old

Senior Analyst, Brand Advocate

Atlanta, GA 30303
\u003Cdiv data-field=\u0022Position_Description\u0022 class=\u0022Summary\u0022\u003E\u003Cspan style=\u0022text-decoration: underline;\u0022\u003E\u003Cstrong\u003EPOSITION PURPOSE\u003C/strong\u003E\u003C/span\u003E\u003Cbr /\u003EThe Sr. Analyst Brand Advocate will partner with strategic suppliers and Home Depot merchants to drive a best-in-class online customer retail experience and grow the brand s business on homedepot.com. This role will build strong business relationships with suppliers and enhance the brand s online presence to improve conversion, drive online traffic, and grow sales. The position will be responsible for analyzing the brand s online performance and for identifying opportunities for improvement in areas such as product assortment, digital content, promotions, inventory and returns. The Sr. Analyst Brand Advocate will also ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. This role will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. In support of The Home Depot omnichannel retail strategy, this role will also partner with cross-functional groups (i.e., Merchandising, IT/Web Operations, Digital Marketing, Product Management, User Experience, Earned Media) to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.\u003Cbr /\u003E\u003Cstrong\u003E\u003Cbr /\u003E\u003Cspan style=\u0022text-decoration: underline;\u0022\u003EMAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES\u003C/span\u003E\u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003E40% - Analyze customer behavior and pain points to identify opportunities to improve the online experience and drive conversion (e.g., Q\u0026A, reviews, click-through, surveys, heat maps). Conduct SEO keyword analysis and update online content to drive incremental traffic. Complete root cause analysis on key performance indicators.\u003C/li\u003E\u003Cli\u003E30% - Cultivate and maintain strong supplier and cross-functional partner relationships by being the primary point of contact for issues pertaining to online SKU presentation and brand performance. Build and lead complex presentations with suppliers and merchants to gain alignment on strategic plans.\u003C/li\u003E\u003Cli\u003E20% - Create project plans, gain alignment with merchandising/supplier and drive execution. Build system knowledge and expertise by participating in training classes and executing project work. Identify opportunities to delegate project work to cross functional partners and track progress.\u003C/li\u003E\u003Cli\u003E10% - Help new team members with onboarding and training. Serve as a mentor for Analysts and new Sr. Analysts.\u003C/li\u003E\u003C/ul\u003E\u003Cspan style=\u0022text-decoration: underline;\u0022\u003E\u003Cstrong\u003ENATURE AND SCOPE\u003C/strong\u003E\u003C/span\u003E\u003Cbr /\u003EThis position reports to Mgr Brand Advocate. \u003Cbr /\u003E This position has 0 direct reports.\u003Cbr /\u003E\u003Cstrong\u003E\u003Cbr /\u003E\u003Cspan style=\u0022text-decoration: underline;\u0022\u003EENVIRONMENTAL JOB REQUIREMENTS\u003C/span\u003E\u003C/strong\u003E\u003Cbr /\u003E\u003Cstrong\u003EEnvironment: \u003C/strong\u003E\u003Cbr /\u003ELocated in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.\u003Cbr /\u003E\u003Cstrong\u003ETravel: \u003C/strong\u003E\u003Cbr /\u003ETypically requires overnight travel less than 10% of the time.\u003C/div\u003E\u003Cdiv data-field=\u0022Postion_Requirement\u0022 class=\u0022Requirement\u0022\u003E\u003Cspan style=\u0022text-decoration: underline;\u0022\u003E\u003Cstrong\u003EMINIMUM QUALIFICATIONS\u003C/strong\u003E\u003C/span\u003E\u003Cbr /\u003EMust be eighteen years of age or older.\u003Cbr /\u003EMust be legally permitted to work in the United States.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EEducation Required:\u003C/strong\u003E\u003Cbr /\u003EThe knowledge, skills and abilities typically acquired through the completion of a bachelor\u0027s degree program or equivalent degree in a field of study related to the job.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EYears of Relevant Work Experience: \u003C/strong\u003E2\u002B\u0026nbsp;years\u003Cbr /\u003E\u003Cstrong\u003E\u003Cbr /\u003EPhysical Requirements:\u0026nbsp;\u003C/strong\u003EMost of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.\u003Cbr /\u003E\u003Cstrong\u003E\u003C/strong\u003E\u003Cbr /\u003E\u003Cstrong\u003EPreferred Qualifications:\u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003EExperience in Vendor Management Systems, Digital Marketing, Ecommerce, and Merchandising\u003C/li\u003E\u003Cli\u003EHigh proficiency in Excel and PowerPoint\u003C/li\u003E\u003Cli\u003EExperience with SQL and Adobe products (i.e., Adobe Analytics \u0026 Workspace) highly preferred\u003C/li\u003E\u003Cli\u003ETechnical aptitude and agility to learn database systems and web-based platforms (i.e., JMP/SAS, BrightEdge, Google AdWords)\u003C/li\u003E\u003Cli\u003EProven record of having worked with major consumer brands and knowing how to support/differentiate them in the digital space\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003EKnowledge, Skills, Abilities and Competencies:\u003Cbr /\u003E\u003C/strong\u003E\u003Cul\u003E\u003Cli\u003EWell-developed and professional presentation and communication skills\u003C/li\u003E\u003Cli\u003EAbility to maintain composure and productivity in a dynamic environment\u003C/li\u003E\u003Cli\u003EAbility to approach problems systematically, researching all alternatives and making appropriate recommendations\u003C/li\u003E\u003Cli\u003EProven track record of taking ownership and driving results: self-starter and self-directed\u003C/li\u003E\u003Cli\u003EStrong attention to detail and exceptional organizational skills\u003C/li\u003E\u003Cli\u003EAbility to be deadline oriented with long and short-term projects\u003C/li\u003E\u003Cli\u003EProven ability to build relationships and influence without authority\u003C/li\u003E\u003C/ul\u003E\u003C/div\u003E

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Posted: 2019-11-07 Expires: 2019-12-11

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Senior Analyst, Brand Advocate

Home Depot
Atlanta, GA 30303

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