1+ months

Senior Analyst, SEO

Atlanta, GA 30303
\u003Cdiv data-field=\u0022Position_Description\u0022 class=\u0022Summary\u0022\u003E\u003Cstrong\u003EPOSITION PURPOSE\u003Cbr /\u003E \u003C/strong\u003E\u003Cp\u003EThe SEO Content Strategist plays a key role in increasing the organization\u0026rsquo;s search engine presence by developing and executing content strategies that achieve specific earned media goals.\u0026nbsp;\u003C/p\u003E\u003Cp\u003EThe SEO Content Strategist partners with the Earned Media Insights team to connect the dots between the different disciplines \u0026ndash; merchandising, category experience, business intelligence, social media and creative - to identify, recommend, groom, and produce optimized digital content experiences for our customers.\u003C/p\u003E\u003Cp\u003EThe strategist synthesizes and analyzes multiple data inputs including SEO requirements, customer and industry research, case studies, business intelligence, and competitive analysis to develop and recommend earned media content strategies. The strategist also partners with the SEO Business Analyst to size, groom, and prioritize content opportunities based on projected ROI, business objectives, and resources. The strategist works with internal business partners and outside agencies to execute and track content initiatives as they move through the production pipeline to ensure deliverables meet THD standards, are error-free, and SEO optimized prior to publication.\u003C/p\u003E\u003Cbr /\u003E \u003Cstrong\u003EMAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES\u003Cbr /\u003E \u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003E35% - Responsible for evangelizing the evolving world of search engines at all levels of the organization in terms of best practices, industry standards, and legal requirements.\u003C/li\u003E\u003Cli\u003E25% - Own a large part of the project lifecycle including any needed discovery and initial assessments, program and/or requirements definition, creative briefs, program implementation and launch, and ongoing measurement and reporting. Integrate initiatives with internal partners in Marketing, IT, Creative, Merchandising, Operations.\u003C/li\u003E\u003Cli\u003E20% - Create, adjust and present plans based on the interplay and performance dynamics between PC, Mobile, and Tablet devices based on customer behavior.\u003C/li\u003E\u003Cli\u003E20% - Measures ongoing effectiveness of programs against target metrics, and makes frequent adjustments to leverage any changes in the evolving world of search.\u003C/li\u003E\u003C/ul\u003E\u003Cbr /\u003E\u003Cp\u003E\u003Cstrong\u003ENature \u0026 Scope:\u003C/strong\u003E\u003C/p\u003EThis position reports to the\u0026nbsp;EARNED MEDIA CONTENT STRATEGY MANAGER\u003Cbr /\u003E This position has no direct reports.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EENVIRONMENTAL JOB REQUIREMENTS\u003Cbr /\u003E \u003C/strong\u003E\u003Cbr /\u003E \u003Cstrong\u003EEnvironment: \u003C/strong\u003E\u003Cbr /\u003E Typically in a comfortable environment but with regular exposure to factors such as temperature extremes, moving machinery, loud noise, and fumes which cause noticeable discomfort or a moderate risk of accident or\u0026nbsp; illness.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003ETravel: \u003C/strong\u003E\u003Cbr /\u003E Typically requires overnight travel less than 10% of the time.\u003Cbr /\u003E \u003Cstrong\u003E\u003Cbr /\u003E \u003C/strong\u003E\u003C/div\u003E\u003Cdiv data-field=\u0022Postion_Requirement\u0022 class=\u0022Requirement\u0022\u003E\u003Cstrong\u003EMINIMUM QUALIFICATIONS\u003C/strong\u003E\u003Cbr /\u003E Must be eighteen years of age or older.\u003Cbr /\u003E Must be legally permitted to work in the United States.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EEducation Required:\u003C/strong\u003E\u003Cbr /\u003E The knowledge, skills and abilities typically acquired through the completion of a bachelor\u0027s degree program or equivalent degree in a field of study related to the job.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EYears of Relevant Work Experience: \u003C/strong\u003E3 years\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EPhysical Requirements:\u003C/strong\u003E\u003Cbr /\u003E Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.\u003Cbr /\u003E \u003Cbr /\u003E\u003Cp\u003E\u003Cstrong\u003EAdditional Qualifications:\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E3-5 years in search engine marketing including on page, off page, social and local SEO strategies\u003C/li\u003E\u003Cli\u003EExperience using SEO and business-related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools\u003C/li\u003E\u003Cli\u003EA core understanding of HTML/CSS\u003C/li\u003E\u003Cli\u003EProject management experience associated with interactive marketing and/or web projects\u003C/li\u003E\u003Cli\u003EMeticulous understanding of SEO white hat vs. black hat tactics\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E\u003Cstrong\u003E\u0026nbsp;\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EPreferred Qualifications:\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EEcommerce experience\u003C/li\u003E\u003Cli\u003EAgency management experience\u003C/li\u003E\u003Cli\u003EProject management experience\u003C/li\u003E\u003Cli\u003EExperience implementing white-hat earned media strategies\u003C/li\u003E\u003Cli\u003EStrong attention to detail\u003C/li\u003E\u003Cli\u003EExperience working in a highly matrixed environment\u003C/li\u003E\u003Cli\u003EKnowledge of SEO tools (BrightEdge, Google Search Console) and MS Excel\u003C/li\u003E\u003Cli\u003EAdvanced grammar \u0026 spelling\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E\u003Cstrong\u003EKnowledge, Skills, Abilities and Competencies:\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EIntermediate/Advanced capabilities with Microsoft Excel required\u003C/li\u003E\u003Cli\u003EA steadfast passion for SEO and internet marketing\u003C/li\u003E\u003Cli\u003EProven SEO Experience and understanding\u003C/li\u003E\u003Cli\u003EIn depth knowledge of current and developing SEO trends\u003C/li\u003E\u003Cli\u003EUnderstanding of interactive marketing and e-Business strategies, channels, technologies, principles and processes\u003C/li\u003E\u003Cli\u003EWeb Development, Scripting, SQL\u003C/li\u003E\u003Cli\u003EDemonstrated communication and interpersonal skills; ability to work well with others\u003C/li\u003E\u003Cli\u003EStrong analytical skills with attention to detail; self-starter\u003C/li\u003E\u003C/ul\u003E\u003Cdiv\u003E\u003Cdiv\u003E\u003Cp\u003E\u0026nbsp;\u003C/p\u003E\u003C/div\u003E\u003C/div\u003E\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003E\u003Cbr /\u003E \u003C/strong\u003E\u003C/div\u003E

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Posted: 2020-09-09 Expires: 2020-10-29

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Senior Analyst, SEO

Home Depot
Atlanta, GA 30303

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