1+ months

Senior Analytics Manager

Cox Automotive
Atlanta, GA 30303
*Primary Location: *1001 Summit Blvd, Atlanta, GA, USA
*Division: *Cox Automotive
*Job Level: *Manager/Senior Manager
*Travel: *No
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *211396
**Ideal candidate will sit in Atlanta, GA; Irvine, CA or Troy, MI*


The *Senior Analytics Manager (Digital and Marketing Campaigns)* provides performance and optimization-related insights for automotive manufacturers in support their campaigns leveraging Cox Automotive Media Solutions. This role enables the sales teams to go to market in a consultative manner and enables internal campaign management teams to more easily surface insights and optimizations.


This individual contributor role reporting to Director, Analytics Digital and Marketing Campaigns will work in partnership directly with Sales, Campaign Management and Analytics peer groups to understand client business issues, to creatively evaluate the Cox Automotive Media solutions/programs designed to address those issues, provide analytics and insights to optimize those solutions/programs.


This role will also serve as a liaison to Product, Operations, Sales Operations, Analytics, and other internal partners throughout the organization. The Sr Analytics Manager interacts with a variety of other internal teams (e.g., Product, Data Foundations, Marketing Technology and Ad Ops) to represent Analytics needs to ensure analytics and insights are delivered successfully.




* Analyzes media performance and on-site consumer behavior to surface recommendations and optimizations to support revenue driving initiatives

* Mines data to surface strategies to improve ROI and overall campaign performance for automotive manufacturers and Tier 2 automotive groups.

* Explores and incorporates other available/new data sources to proactively create and present directly to the client, customized challenger sales presentations, program recaps, and solution recommendations and optimizations with minimal manager support

* Establishes innovative strategies to understand and solve complex analytics problems: reach valuable data driven insights, through the discovery of patterns and trends

* Incorporates understanding of client business issues to creatively evaluate and align the Cox Automotive Media solutions/programs designed to address those issues.

* Present directly to clients and internal stakeholders articulating coherent stories and analytical concepts

* Designs, conducts and leads processes that facilitate complex analyses that mine, extract, track, report and analyze performance metrics and other data source systems and summarize findings

* Collaborates with different departments and defines requirements to improve our analytics suite

* Identifies business and technical requirements, conduct full technical discovery, and architect client solutions to meet gathered requirements.

* Presents client insights to internal teams to highlight optimization opportunities and inform the creation of new client product solutions to meet individual clients specific goals and measurements.

* Other duties as needed or required


Qualifications:

* Bachelors degree in analytical fields such as marketing, economics, finance, statistics, mathematics and 7 years of an analytical focused position, preferably in a digital marketing analytics and web site analysis-oriented role OR an equivalent combination of education and work-related experience.

* Automotive domain expertise preferred

* Extensive experience with web / digital analysis and related software preferred (e.g., Adobe Analytics / Omniture and Google Analytics)

* Ability to performance basic statistical analysis (descriptive, variance, regression, probability, etc.) and general understanding of advanced statistics

* Intermediate knowledge of SQL and basic knowledge of data warehousing and data lakes (e.g. Snowflake, Hadoop, Hive, Google BigQuery and/or AWS Redshift, etc.)

* Intermediate knowledge and experience with business intelligence & data visualization systems (e.g. MicroStrategy, Microsoft Power BI, Google Data Studio and/or Tableau)

* Working knowledge of other Marketing Cloud products such as (A/B & Multi-variate testing, tagging systems, DMPs, etc., desired as well as experience with ad serving platforms (ex. DFP, AdX) and programmatic media

* Skilled at condensing analysis into actionable insights to inform business decisions within marketing, and influence / transform business performance; understand business models and high-level strategy

* Ability to consult and influence as a Subject Matter Expert for the best outcomes to drive broad business successes.

* Ability to anticipate stakeholders needs and recognize the opportunity to provide proactive insights to build tight thought partnership

* Strong organizational skills and the ability to effectively multi-task and prioritize in a deadline-driven atmosphere

* Experience successfully collaborating on complex analytics projects involving a matrix of cross-functional teams

* Requires physical ability and mental acuity to execute the duties of the position successfully within required timeframes in order to meet business requirements.



Organizational Position:


Does this position have direct reports? NO YES If Yes, estimated # Click here to enter text.


Reports to: Supervisor Manager Director/AVP level VP or above








Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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Posted: 2021-02-12 Expires: 2021-05-14

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Senior Analytics Manager

Cox Automotive
Atlanta, GA 30303

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