1+ months

Senior Brand Marketing Manager

Morrisville, NC 27560
Valassis is seeking a Senior Brand Marketing Manager to drive bold and strategic innovation within the organization. This individual will lead our marketing campaigns, oversee the rollout and execution of our corporate social responsibility initiatives, and help us cascade brand messaging and transformational changes throughout the organization.
We are looking for a brand evangelist, a badass change agent, and a big-picture thinker. Someone who is just as comfortable rolling up their sleeves and getting stuff done as they are with thinking outside the box and pushing the boundaries of what is possible with our brand. Our ideal candidate will have strong writing and editing skills, a keen eye for premium content, critical thinking to drive workflow efficiencies, and experience managing and executing mid- to large-scale projects or campaigns end to end. If youre reading this and thinking hey, thats me! then it's kismet and we want to hear from you!
How You'll Make an Impact:
  • Lead development of brand strategy, including positioning, value proposition, and implementation
  • Direct the rollout and implementation of our Corporate Social Responsibility (CSR) initiative across the business, including stakeholder management and program activation management.
  • Oversee the rollout of and help measure the success of our brand transformation strategy. This will include helping develop optimal strategy and managing agency partners
  • Define parameters of and implement a multi-channel brand marketing program
  • Partner with internal stakeholders including collaborating closely with the UX/Design, Events, Product Marketing, and Client Marketing on brand strategy & goals
  • Partner on the development and translation of strategic insights into meaningful and actionable plans
Skills for Success: 
  • 8+ years of brand marketing experience
  • In-depth experience managing large-scale projects or campaigns end-to-end
  • Entrepreneurial and creative mindset
  • Exceptional communication, writing and editing abilities
  • Experience drawing insights from data + communicating/articulating them in a meaningful way
  • Experience in B2B brand marketing and familiarity with digital media and ad tech are desired
  • A bold leader + innovator comfortable driving the conversation when needed, and supporting when others drive it
  • Contagious enthusiasm, collaborative approaches and mindset. Exceptional interpersonal and relationship-building skills with proven ability to collaborate across function. (In a word, NO DRAMA!)
  • Conceptual, big-picture thinker and tactical problem solver
Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday is its consumer brand. Its signature Have You Seen Me? program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.
Valassis offers a generous total rewards benefits package that includes medical, dental and vision coverage, dollar for dollar 401K matching and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
Valassis considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status. In addition, Valassis will provide reasonable accommodations for qualified individuals with disabilities. 


Posted: 2020-02-18 Expires: 2020-04-18

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Senior Brand Marketing Manager

Morrisville, NC 27560

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