1+ months

Senior Client Insights/Customer Insights Analyst (Remote eligible)

Edward D. Jones & Co., L.P (HO)
St Louis, MO 63103 Work Remotely
At Edward Jones, we help clients achieve their serious, long-term financial goals by understanding their needs and implementing tailored solutions. To ensure a personal client experience, we have located our 14,000+ branch offices where our more than 7 million clients live and work.

A typical branch office has one financial advisor who meets with clients face-to-face and one branch office administrator who enhances the team's ability to build deep relationships with clients. Headquarters associates in St. Louis and Tempe provide support and expertise to help U.S. and Canada branch teams deliver an ideal client experience. Edward Jones currently has more branch offices than any other financial services firm, and we continue to grow to meet the needs of long-term individual investors.
The Client Strategies Group (CSG) at Edward Jones is focused on developing a profound understanding of prospective and current clients needs, in order to create an unparalleled experience. Leveraging these critical insights, we implement tailored solutions and enhance our products in ways that enable clients to achieve their financial goals.

From branding and communication to the actual stocks, bonds and mutual funds offered, your work will have a significant impact not only within the CSG division but firm-wide. Working in this collaborative and fast-paced environment, you will be challenged to bring fresh perspectives that allow us to continually exceed client expectations in an ever-evolving landscape.

As a Senior Client Insight Analyst, you'll have the opportunity to bring to life Client Insight that supports defining and enabling the future state Edward Jones Client Experience. This position plays a critical role in ensuring we understand our clients' evolving expectations. You'll work with leaders across areas of the firm to champion the voice of the client, ensuring decisions and work reflects a client-centric approach.

*Responsibility Summary: *

* Provide strategic direction and consult with internal stakeholders and partners to define insights needs and create buy-in on quantitative behavior analysis and research (client, non-client, and branch) work plans
* Design, lead and execute strategic client insights projects that generate actionable insights to help us better serve our clients and future clients. This role will support large, cross-divisional projects by delivering insights to inform strategic business decisions.
* *Key areas of focus for this role include:*
* Client Segmentation: Advancing our capabilities to segment the business by bringing together behavioral data and primary data to increase empathy, actionability and success of a segment led strategy.
* Journey Analytics: Supporting the development towards client journey analytics by defining key measures and insights to advance the experience and assess ROI of CX led investments. Define future state capability requirements as a SME.
* Trends Analysis: Leveraging secondary data resources to identify emerging trends that will impact client segments and journeys and how those will be impacted.

* Ongoing monitoring of developments within the overall financial services client environment to identify strategic opportunities to pursue.
* Drive client insights information gathering efforts from primary and secondary sources and assess accuracy, validity and materiality as they relate to the financial services industry
* Guide business areas through the client insights process to determine the most efficient and effective research designs to their business problems
* Communicate insights to business partners and influence them to drive action by providing thought leadership on how such insights impact their overall business objectives
* Drive project execution, including establishing and tracking project metrics and conducting project assessment. Define and deliver against key milestones, including project design, execution phases, and approval of results.
* Identify, guide, and partner with external vendors to execute client insights projects, as needed.
* Understand, analyze and recommend various research methodologies to address firm wide business issues.
* Analyze, synthesize, curate and interpret marketing research, client data and syndicated data and apply critical thinking as to how it might apply to business areas
* Keep abreast of new developments in consumer insights research and behavioral techniques.

* MBA, Masters of Marketing Research (MMR), or similar degree
* *8+ years of marketing research/customer analytics experience or 5+ years leadership and marketing research experience*
* Detailed understanding of both qualitative and quantitative marketing research methodologies and sampling designs; desire to deepen understanding of current and emerging techniques
* Exceptional and demonstrated critical thinking, strategic thinking, process improvement, relationship-building and problem-solving abilities
* Proven writing and communication skills including the ability to present to senior and executive management
* Proficient with statistical techniques and analytical software such as SPSS, Excel and other statistical software used to analyze data and calculate statistical difference and confidence intervals
* High level of understanding of data processing including data cleansing, coding, and tabulation
* Able to synthesize information from multiple sources to develop conclusions and recommendations
* High-level knowledge of available syndicated research
* High-level knowledge of the financial services' industry's key competitors and their brand positions

* FORTUNE 2020 Edward Jones was named No. 7 on the 2020 FORTUNE 100 Best Companies to Work For list.
* From FORTUNE 2020 FORTUNE Media IP Limited. All rights reserved. Used under license. FORTUNE and FORTUNE 100 Best Companies to Work For are registered trademarks of Fortune Media IP Limited and are used under license. FORTUNE and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Edward Jones Investments.

* Edward Jones Ranked No. 6 of the 100 best workplaces for millennials by Great Place to Work and FORTUNE Magazine.
* 2020 Corporate Equality Index Edward Jones joins the ranks of 680 major U.S businesses that received top marks in the HRC Foundations 18th Annual Scorecard on LBGTQ Workplace Equality
* Edward Jones named a top company for training, ranking No. 25 on Training magazine's 2020 Training Top 125 list the highest ranking among the financial-services industry!
* Financial services firm Edward Jones has been named one of the 2019 Best Workplaces for Parents by Great Place to Work and FORTUNE magazine. The firm ranked No. 5 on the list of 50 companies, up two spots from last year.
* The Best Workplaces for Parents list is one of a series of rankings by Great Place to Work and FORTUNE based on employee feedback from Great Place to Work-Certified organizations. Edward Jones ranked No. 7 on the FORTUNE 100 Best Companies to Work for in 2019 list, the firms 20th appearance on the list. The firm also was ranked the No. 1 Best Workplace in Financial Services & Insurance and the No. 6 Best Workplace for Millennials by Great Place to Work and FORTUNE.

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.
At Edward Jones, we value and respect our associates and their contributions, and we recognize individual efforts through a rewards program that promotes a long-term career, financial security and well-being. [Visit our career site]() to learn more about our total compensation approach, which in addition to base salary, typically includes benefits, bonuses and profit sharing. The salary range for this role is based on national data and actual pay is based on skills, experience, education, and other relevant factors for a potential new associate.


Posted: 2021-02-26 Expires: 2021-05-21

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Senior Client Insights/Customer Insights Analyst (Remote eligible)

Edward D. Jones & Co., L.P (HO)
St Louis, MO 63103

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