26 days old

Senior Copywriting Associate - CMO0000J

Newark, NJ
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Primary Location United States-New Jersey-Newark (NJ)

 Under direction of creative director/copy manager, this copywriter will be responsible for translating business goals and objectives into compelling marketing copy that helps readers to understand the topic matter and motivates them to take action.


While this role may expand across Prudentials full portfolio, the main scope is writing copy for participant engagement materials for Prudential Retirement.


The copywriter must be exceptional at collaborating with peers, managers, and creative directors on conceptual development and the drafting/editing of copy for various types of promotional materials for all media (print, digital, social).


The incumbent must be able to manage multiple assignments simultaneously and coordinate with partners in project management, product, design, proofreading, marketing management, legal/compliance to assure quality, timeliness, and accuracy of marketing materials.


The ideal candidate has 1 years of corporate and / or agency copywriting experience. Demonstrated success creating innovative marketing concepts -- both visually and verbally -- as well as executing integrated, 360 campaigns. Experience writing copy for retirement products and services, retirement investment, or other financial services products is a plus.  


  • Bachelor's degree, preferably in English, communications, advertising, marketing, public relations, journalism, or similar.

  • 1 years of professional experience in marketing, advertising, communications, or public relations

  • Strong conceptual skills and experience collaborating with design partners, SMEs and others within a professional work environment

  • Strong copywriting / copyediting skills, mainly for consumer audiences

  • Ability to develop innovative solutions for a broad range of marketing initiatives including sales materials, direct marketing, email marketing, advertising, event marketing, web content, videos, mobile platforms, social media and other marketing vehicles

  • Capable of managing multiple assignments simultaneously and coordinating with peers in project management, product, design, proofreading, marketing management, legal/compliance to assure quality, timeliness of marketing materials.

  • Ability to collaborate on solutions to business challenges

  • Ability to present the work and defend the work from concept to execution

  • Ability to conduct research autonomously, and sift through any provided source materials, to distill and fully flesh out the story flow on assignments

  • Ability to stay positive and consultative in the face of adversity to see projects through to completion

  • Assure that content and materials are simple, clear, engaging and are consistent with the tone and design of the Prudential brand

  • Excellent presentation, collaboration and interpersonal communication skills

  • The desire to lead and inspire others

  • Organized, detail orientated, dependable with a positive attitude

  • Experience with Microsoft Office, especially Word, PowerPoint and Excel

  • Ability to travel as needed (typically 5-10%)

  • A portfolio of previous work that demonstrates concept and copywriting capabilities


@!*!Prudential is a multinational financial services leader with operations in the United States Asia Europe and Latin America. Leveraging its heritage of life insurance and asset management expertise Prudential is focused on helping individual and institutional customers grow and protect their wealth. The companys well-known Rock symbol is an icon of strength stability expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services including life insurance annuities retirement-related services mutual funds asset management and real estate services. For more information please visit www.prudential.com.

Prudential is not accepting unsolicited resumes from search firms for this open position unless contracted with Staffing. Agencies must work with Staffing as the primary point of contact and follow the Prudential application process to be considered for business. All resumes submitted by search firms to any employee at Prudential via-email Internet or directly to hiring managers in any form without a valid written search agreement in place for that position will be deemed the sole property of Prudential and no fee will be paid in the event the candidate is hired by Prudential.
Note: Any search agreement entered into with Prudential before January 2004 is null and void. Search firms are essential to the recruitment and staffing efforts at Prudential and we value the partnerships we have built with our preferred vendors. Prudential has established and regularly maintains a preferred vendor list and even preferred vendors need to have a written search agreement signed by the Director Recruiting Programs Staffing at Prudential in place for the specific position in order for a fee to be paid for any candidate referrals.
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Jobs Rated Reports for Copywriter

Posted: 2020-04-28 Expires: 2020-05-28

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Senior Copywriting Associate - CMO0000J

Newark, NJ

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