1+ months

Senior Manager, Client Engagement

Sodexo
Gaithersburg, MD 20877

Unit Description

Developing strategic business plans is your super power. Join a team where your creativity and drive can make a difference.

 

(Virtual/Remote Position)

 

Sodexo is seeking a Writer, Content Editor to support the Demand Generation strategy for Sodexo's Senior Living segment. Together, with a team of creatives and Marketing leadership, the Writer, Content Editor will help build and implement content strategies that support the audience journey from prospect to client.  The ideal candidate blends a strong level of curiosity with a performance driven mindset and is as comfortable in a meeting with clients or cross functional team members as they are with an analytics dashboards. The editor will use web data, SEO know-how, and buyer personas to help guide the development of content aligned with the demand generation strategy and our value proposition. With a talent for words, the editor will strengthen our voice and ensure all content has a clear purpose and specific strategic angle.

 

The successful candidate will:

  • Collaborate with Marketing leadership and across functions to write effective content and build audience specific editorial plans aligned with the marketing and business-development priorities established by the segment demand;
  • Leverage audience personas, SEO data, web analytics, and client-industry trends to develop a deep and wide understanding about the senior living industry in order to help brainstorm/pitch content ideas and be able to verify and challenge the assumptions and opinions in content;
  • Develop audience-centric content that reflects our value proposition, aligns with brand guidelines and creative identity;
  • Conduct content audits and assess performance with the goal of increasing reader/prospect engagement and efficient progression through the marketing funnel;
  • Capture insights, testimonial and thought leadership across the organization and client base for use in content;
  • Look for ways to continually increase the quality of content. Lead review and brainstorming sessions with writers, agencies, marketing leadership.

 

 Is this opportunity right for you? We are looking for candidates who have:

  • minimum of 5 years of strong marketing and writing experience;
  • skilled at editing written and video content, assisting with scripting; writing promotional andsocial copy; 
  • strategic leadership, talent management, as well as exceptional communication and project management skills;
  • best in class presentation skills, with extensive PowerPoint experience;
  • team development skills;
  • client relationship skills and the ability to quickly respond to client and management needs;
  • the ability to meet multiple deadlines and manage workload; 
  • contract dining experience in a senior living or healthcare setting preferred.

Position Summary

  • Assists in building content plans that enhance audience engagement strategies for upstream awareness and demand generation (Business to Business) - marketing automation in-segment
  • Supports the coordination of Business to Business digital consumer platforms orchestration
  • Assists Marketing lead to build content library, identity opportunities and develop strategy and assets for client and/or consumer engagement.

Learn more about Sodexos Benefits 

 

Not the job for you? We offer Food Service Management positions in a variety of business segments, including Corporate, Schools, Universities, Government and Agencies, Healthcare, Senior Living and Sports and Leisure locations across the United States. Continue your search for Food Service Management jobs.Working for Sodexo:At Sodexo, you will find the ingredients for a great career in food service management. With benefits including schedules that encourage work-life balance and continuing education opportunities, you enjoy an improved quality of life thats unique in the hospitality industry.

 

Position Summary

  • Assists in building audience engagement strategies for upstream awareness and demand generation (Business to Business) - marketing automation in-segment
  • Supports the coordination of Business to Consumer digital consumer platforms orchestration
  • Assists Marketing lead to build strategy and asset development for client and/or consumer engagement

Qualifications & Requirements

Basic Education Requirement - Bachelors Degree or equivalent experienceBasic Functional Experience - 3 years

 

Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.

Categories

Posted: 2021-04-01 Expires: 2021-06-03

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Senior Manager, Client Engagement

Sodexo
Gaithersburg, MD 20877

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