1+ months

Senior Manager, Marketing Analytics - Cox Business

Cox Communications Inc
Atlanta, GA 30303
*Primary Location: *6205 Peachtree Dunwoody Rd, Atlanta, GA, USA
*Division: *Cox Communications Inc
*Job Level: *Manager/Senior Manager
*Travel: *No
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *202100594
*Summary:*


The *Senior Manager, CB Marketing Performance *will have responsibility for leading Cox Business marketing performance efforts, including leveraging marketing mix and attribution data, developing actionable marketing dashboards, and providing measurement/recommendations on marketing campaign performance. The ideal candidate will serve a critical role in providing data driven insights to continually drive better sales and marketing performance.


We are looking for a leader who brings deep practical experience in driving omni-channel marketing optimization through integrating marketing mix/attribution data, deliver real-time performance measurement and provide meaningful insights. The ideal candidate will be empowered to manage internal and external resources to provide timely, accurate, and meaningful data/insights. This position reports to the Senior Director of Advanced Marketing Analytics and will provide the organization with actionable data/insights across all marketing and sales channels.





*Responsibilities:*




* Provide holistic timely data and insights to continually drive marketing performance.

* Develop/manage a performance dashboard across traditional (TV, Direct Mail, etc.) and digital marketing (digital media, email, etc.) through sales (calls, chats) and web channels (web visits, lead forms, etc.).

* Leverage MMM and MTA data to drive marketing effectiveness and efficiency.

* Drive the development of end to end measurement in an imperfect reporting environment.

* Lead the integration of marketing performance data through an evolving CRM/Martech ecosystem.

* Work with marketing leaders and agency partners on developing and managing a learning plan to foster continuous improvement

* Responsible for delivery of statistically sound marketing performance analysis and high-quality executive-level readouts to key internal/external stakeholders

* Perform quality checks on attribution/marketing mix modeling output to ensure validity and business sense

* Develop & manage measurement roadmaps to provide continued enhancements marketing performance reporting and optimization opportunities


Qualifications: *Minimum:*




* 5+ years of experience with an impressive track record in marketing performance reporting and optimization.

* Strategic thinking, courageous innovation that reshapes markets, and a creative approach to marketing optimization. A forward-looking leader, unbound by what has been done, what is traditional, and what has worked in the past.

* Excellent diagnostic skills to analyze, identify discrepancies and opportunities within MMM/MTA and marketing performance data, offering guidance and interpretation.

* Particular strengths in media mix modeling optimization, specific but not limited to digital, search, email, account-based marketing (ABM) and traditional tactics to ensure maximum ROI and tracking on all media investments.

* Deep marketing campaign experience, with a track record of analyzing creative/media actions and providing impactful insights and recommendations.

* Ability to take complex analytic solutions and be able to articulate/story-tell to enable actionable insights and operational decisions.






*Preferred:*




* Cable/telecommunications experience

* Business Marketing experience

* BA or BS degree in marketing, mathematics, statistics, or equivalent advanced analytics work experience desired.

* MBA or Masters Degree (preferably in Marketing Analytics, Data Science or Statistics) preferred.

* Working knowledge of SFDC Marketing Ecosystem (i.e., Datorama, Marketing Cloud, Interactive Studio, Pardot)



#LI-077


Who We Are
*About Cox Communications*
Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. Were dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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Posted: 2021-02-15 Expires: 2021-06-16

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Senior Manager, Marketing Analytics - Cox Business

Cox Communications Inc
Atlanta, GA 30303

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