1+ months

Senior Marketing Analyst

Cox Communications Inc
Atlanta, GA 30303
*Primary Location: *6205-B Peachtree Dunwoody Rd, Atlanta, GA, USA
*Division: *Cox Communications Inc
*Job Level: *Individual Contributor
*Travel: *No
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *202001036




*ROLE SUMMARY *


As the Senior Analyst, Media & Creative
Sciences, you will be a key member of the Marketing Sciences team responsible
for Cox Communications residential efforts to develop an analytically driven
unified media/message mix and comprehensive marketing investment optimization
strategy. Combining the knowledge of
investment and impact modeling, message mix/creative analysis techniques,
advanced analytical skills, as well as a solid aptitude of the media landscape,
will enable Cox to dramatically improve its marketing efficiency and media
effectiveness. This Senior Analyst will partner with external and internal
teams media, creative, marketing mix & attribution modeling partners and
agencies, such as Analytic Partners, Visual IQ, FCB and iProspect/Vizeum;
Customer and Non-Customer Strategy, Brand, Consumer Insights, and Sales
Strategy. This member will lead the
day-to-day management of high-impact initiatives to deliver on key marketing
measurement enhancements and new partner on-boarding.





*PRIMARY RESPONSIBILITIES *



* Drive
execution and play a key role on the measurement team by assisting in the
development and implementation of a data-driven roadmap around unified media
& creative impact analysis to help address marketing challenges and improve
effectiveness

* Project
manage the day-to-day relationship of external marketing mix/attribution
partners (cross-media, television and digital attribution), including ongoing
data collection coordination across multiple teams/external partners, running
frequent marketing investment optimization scenarios, and developing
executive-ready marketing effectiveness read-outs

* Partner
with internal Data Architect & Consumer Analytics team to stand-up
automated data infrastructure to support marketing analytics across multiple
measurement solutions and partners

* Partner
with agencies to perform data audits and leverage analytic solutions that
deliver insights that help the organization understand historical
media/creative performance and recommendations for future media/creative
optimization opportunities

* Scope
and configure end-to-end creative performance assessment solution with
existing/new partners, including achieving internal alignment on appropriate
performance assessment metrics by media channel, identifying required data
systems to fuel measurement, and configuring dashboard for results monitoring
& reporting

* Lead
forecasting trends across business drivers (competitive, economic, sales call
volume, site traffic, etc.) and identify opportunities for driving business
growth

* Support
the strategic planning process by providing forecasts, analysis and direction
on media investment and creative messaging effectiveness

* Perform
quality checks on modeling activities to ensure validity and business sense




















s

Qualifications:


*Required*:




*
5+ years of analytic experience in attribution, marketing mix modeling, identity resolution and other cross-media & creative measurement solutions/techniques



*
Solid knowledge of the media & technology landscape as it pertains to advertising, including experience working with media/creative agencies, online & offline buying dynamics, and media performance metrics



*
Self-motivated to take initiative and maintain high expectations for quality work that delivers on needs of internal/external stakeholders



*
A self-starter eager to take on new challenges



*
Provides accurate, consistent numbers in a usable format and on a timely basis. Work requires little or no checking



*
Effective at prioritizing and managing multiple complex projects while working independently



*
Strong project management skills to develop structured workflows and keep cross-functional internal teams on-track against key milestones to achieve common goals



*
Exceptional numerical and statistical ability, with ability to notice patterns in data and turn them into useful insights



*
Creative thinker offering innovative and out-of-the-box solutions to complex problems



*
Ability to break down and connect disparate data sources into an organized data infrastructure to support complex analytic platforms



*
Apply strong understanding of research principles to strategic business questions in ways that reflect excellent problem-solving and advanced analytic skills



*
Strong collaborative skills to work effectively with teams across the organization



*
Demonstrate excellent verbal and written communication



*
Strong work ethic with the ability to adapt to the situation, be flexible, resourceful and nimble in terms of work planning, and the ability to think quickly on your feet





*Preferred*:




*
2 or more years of experience in leading complex, cross functional projects preferred



*
Experience in telecommunications industry desired





#LI-082








Who We Are
*About Cox Communications*
Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. Were dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Categories

Posted: 2021-02-04 Expires: 2021-06-04

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Senior Marketing Analyst

Cox Communications Inc
Atlanta, GA 30303

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