1+ months

Senior Product Marketing Manager

Cox Automotive
Oklahoma City, OK 73102
*Primary Location: *3003 Summit Blvd, Oklahoma City, OK, US
*Division: *Cox Automotive
*Job Level: *Manager/Senior Manager
*Travel: *Yes, 15 % of the Time
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *217280_18304395
Cox Automotive is currently hiring a Senior Product Marketing Manager to join our Cox Automotive Mobility team in Atlanta or Oklahoma City.
The *Senior Product Marketing Manager *is responsible for the development and delivery of marketing plans to drive awareness, adoption, and growth of new and existing products, programs, and services to support our go-to-market strategy for our EV Battery Solutions business within Cox Automotive Mobility. The role serves as the day-to-day Marketing contact for our EV Battery Solutions leaders to deliver amazing, metrics-based results and grow and nurture our client base across customers segments: vehicle manufacturers, fleet operators and more. Key functions for this role include brand & product marketing, client marketing, sales enablement, and retention - all while delivering on business goals and defining a clear value proposition for every product we bring to market. This role will play a significant part in helping us create the future of high voltage, EV battery services with a relentless focus on delivering and communicating value to our customers.
Collaboration, communication, and leadership are critical to the success in this role. This position will partner with marketing counterparts across Cox Automotive, leverage agencies and roll up their sleeves to develop and activate brand campaigns, content marketing, collateral and sales enablement tools across multiple channels including client meetings and events, industry events, email, website, print and digital display advertising, direct mail, and sales enablement platforms. The ideal candidate will have experience building go-to-market strategy for new products and initiatives, orchestrating all functions within the marketing organization and a wide range of internal business stakeholders including Sales, Sales Operations, Product, Technology, Internal & External Communications and Events & Tradeshows across Cox Automotive. The Sr Product Marketing Manager will need to become an expert on the products, services, target markets, clients, and competition to translate knowledge into high-impact materials that clearly communicate the value of our products to the marketplace. This will require a lens of strategic marketing analysis working with the market research team.
Were looking for proficiency and demonstrated expertise in most of the following areas: product marketing, brand positioning, campaign development, sales enablement, digital and experiential marketing, marketing automation and analytics. This role will report to the Sr. Director, Marketing for Cox Automotive Mobility.
*What Youll Do:*

* Defining the marketing strategy that articulates the features and benefits of the EV Battery Solutions portfolio and newly developed offerings to ultimately lead to an increase in client acquisition, retention and spend
* Developing annual, quarterly, monthly, and weekly marketing plans to drive customer growth
* Developing the unique brand positioning and value proposition for each product that defines the reason to believe
* Measuring key performance indicators that drive marketing and business results
* Efficiently managing the marketing budget through thoughtful allocation of funds to support product launches, strategic communications, industry presence, creative development and campaigns
* Providing guidance and direction to agency partners to deliver high-impact campaigns that drive prospect and client engagement and leads for our sales team
* Working across Cox Automotive Marketing to develop a regular cadence of marketing campaigns that generate awareness of products, increases leads, reduces churn and increases conversions
* Collaborating with sales and marketing management to ensure business objectives are met, teams are aligned with plans, and communications are clear
* Partnering with sales leadership to develop the sales enablement strategy based on analytics, value proposition and specific target, working collaboratively to optimize and drive conversion KPIs
* Partnering with product, sales, and marketing teams to identify key thought leadership partnership opportunities
* Inspiring the team to take new and innovative steps to develop unique content and messaging and to educate the industry
* Partnering with stakeholders across the business, work closely during product pilots to understand the product value, key messaging, and early adopters to drive marketing collateral,testimonials, and case studies.
* Communicate regularly with product, operations, and sales leadership to keep current on marketing activities, provide updates and insight-based suggestions on future campaigns and strategies
* Partner with market research to test marketing concepts and messaging for target markets
* Use "voice of the client" perspective when developingproduct positioning and messaging that differentiates Cox Automotive Mobility in the marketplace
* Develop strategic marketing analysis where needed, working with market research team. Examples include creating and partnering with research to conduct market analysis, SWOT, market sizing, revenue projection, and detailed competitive investigation.
* Identify and assesses opportunities based upon market demands, unmet needs, common issues or underlying causes, competitive analysis, and potential business relationships
Qualifications: *Who You Are:*
Where permitted by applicable law, must be fully vaccinated against COVID-19 to be considered for this U.S. based job. (Reasonable accommodations for medical and religious objections will be considered.)
7years of relevant experience (product and/or marketing, maintenance experience and recruitment marketing a plus).

* Experience across multiple facets of marketing, including product marketing, brand positioning, campaign development, content marketing, thought leadership, development of sales enablement tools.
* Experience working with global stakeholders and teams.
* Pragmatic Institute certifications a plus.
* Experience in developing creative for advertising materials and advertising communications.
* Developed interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles.
* Excellent presentation, verbal communication and writing skills.
* Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
* Ability to work with sales teams on sales enablement materials.
* Support marketing events at a national level.
* Innovative and visionary in the area of marketing and campaign development.
* Must have a style that promotes respect, credibility, and trust throughout the organization.
* Strategic thinker and creative marketer.
* Ability to embrace change, wear multiple hats and work in a variety of environments, from start-ups to matrixed organizations.
* Results oriented and self-motivated.
* Knowledge of marketing technologies (ex. Salesforce, Seismic, Social Platforms).
* Advanced Microsoft Excel and PowerPoint skills required.
* Ability to travel 10-20% of the year.

Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, [visit our benefits page](http://jobs.coxenterprises.com/life-at-cox/benefits/).
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.


Posted: 2021-09-13 Expires: 2021-11-14

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Senior Product Marketing Manager

Cox Automotive
Oklahoma City, OK 73102

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