7 days old

Senior Web Analyst - Walnut Creek, CA

Walnut Creek, CA 94596
  • Job Code
    897139

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

 

Digital optimization experts are the quantitative discovery powerhouse behind each of our products. They develop a deep understanding of our users and how their interactions with our applications improve their health and lifestyles. Coupled with their data-centric approach and analytics expertise, this knowledge places them at the core of our fact-based decision-making philosophy. Our digital optimization experts are bright leaders who display:

  • Business acumen.  They understand the environment in which they operate and can quickly internalize business priorities and objectives.  They translate this knowledge into meaningful benchmarks for our products
  • Wellness focus.  They know their work impacts the lives of our patients and are constantly searching for hidden opportunities to improve the way we deliver healthcare to our community
  • Digital mindset.  They understand the digital world and its connection with offline channels.  They are passionate about learning online patterns as drivers for wellness and health
  • Technology savvy.  They have expertise in conversion rate optimization, personalization, segmentation, audience selection and targeting, and reporting. Starting with a desired insight, they design tracking structures and reports that collect, aggregate, and analyze the necessary data
  • Product orientation.  They know how to operate as part of an agile product team.  They understand products, end users, and markets; they create analyses and deliver insights that help the team achieve its performance goals
 

Primary Responsibilities: 

  • Grow and manage our digital analytics strategy and execution (planning, ideation, testing, reporting, and forecasting), including conversion rate optimization, personalization, data integrity and validation, and email marketing
  • Analyze web and mobile data to identify relevant digital audiences.  Create audience-specific experiences through multiple channels including website, mobile, and email
  • Develop and execute testing strategies to optimize lead generation, CTAs, and conversions on the website, mobile, and email campaigns. Measure and report on conversions
  • Develop a thorough knowledge of our business and product portfolio.  Lead the presentation of test results and insights to ensure clear and concise communication of recommendations and the impact of new products or features
  • Collaborate with product teams and other stakeholders to define and implement data-driven hypotheses and experiments. Analyze data and translate insights into new product features or process improvements with measurable ROI
  • Work with product teams to effectively write and groom user stories that continuously enhance our analytics and tagging platforms in support of new product features
  • Partner with business stakeholders to understand priorities and develop strategies to meet requirements including building and maintaining usage metric dashboards and reports.
  • Interface with Marketing and agency vendors to support advertising, SEM, and other marketing campaign tracking implementation and monitoring
  • Hands-on ownership of Adobe Analytics, Google Analytics, Adobe Test & Target (or similar), Tealium, Salesforce.com Marketing Cloud

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

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Posted: 2020-10-15 Expires: 2020-11-14

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Senior Web Analyst - Walnut Creek, CA

UnitedHealth Group
Walnut Creek, CA 94596

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