9 days old

SEO Search Analyst

Atlanta, GA 30303
\u003Cdiv data-field=\u0022Position_Description\u0022 class=\u0022Summary\u0022\u003E\u003Cstrong\u003EPOSITION PURPOSE\u003C/strong\u003E\u003Cbr /\u003EAs a Search Analyst (SEO) at The Home Depot, you will provide the key building blocks for the entire organic search marketing team. A Search analyst will provide keyword research, reporting and insights to enable The HomeDepot.com online teams to identify optimization opportunities and make data-driven decisions that drive traffic and conversion. It will be critical to discover underperforming areas and to identify opportunities that improve overall program performance, for the categories you oversee. The role will work across multiple marketing, creative and IT teams, so planning and execution in a fast paced environment is critical. \u003Cbr /\u003E\u003Cbr /\u003E As a Search Analyst you will: \u003Cbr /\u003E Perform keyword research and recommend on-page optimization based on business objectives for both existing content and new opportunities \u003Cbr /\u003E Provide SEO best practices in alignment with white hat SEO principals \u003Cbr /\u003E Research and develop strategies for content development to drive on-page and off page optimization \u003Cbr /\u003E Research, develop and help drive link earning campaigns in coordination with business owners, social partners and vendors \u003Cbr /\u003E Own daily monitoring of analytics, weekly/monthly dashboard creation and delivery of ad-hoc reporting \u003Cbr /\u003E Evangelizing SEO across multiple departments, business groups and corporate levels\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EMAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES\u003C/strong\u003E\u003Cbr /\u003E35% - Researches and analyzes trends/performance data to identify opportunities for program improvements and enhancements. Manages reporting platform and performs regular and ad hoc data pulls as groundwork for analysis. Provides key insights on business performance. \u003Cbr /\u003E 25% - Monitors campaign performance and executes daily operations \u003Cbr /\u003E 20% - Manages technical projects via Excel \u003Cbr /\u003E 20% - Writes and edits on-page and off-page content in bulk\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003ENATURE AND SCOPE\u003C/strong\u003E\u003Cbr /\u003EThe position reports to a Search Account Manager \u003Cbr /\u003E No direct responsibility for supervising others.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EENVIRONMENTAL JOB REQUIREMENTS\u003C/strong\u003E\u003Cbr /\u003E\u003Cstrong\u003EEnvironment: \u003C/strong\u003E\u003Cbr /\u003ELocated in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.\u003Cbr /\u003E\u003Cstrong\u003ETravel: \u003C/strong\u003E\u003Cbr /\u003ETypically requires overnight travel less than 10% of the time.\u003Cbr /\u003E\u003Cstrong\u003E\u003C/strong\u003E\u003C/div\u003E\u003Cdiv data-field=\u0022Postion_Requirement\u0022 class=\u0022Requirement\u0022\u003E\u003Cstrong\u003EMINIMUM QUALIFICATIONS\u003C/strong\u003E\u003Cbr /\u003EMust be eighteen years of age or older.\u003Cbr /\u003EMust be legally permitted to work in the United States.\u003Cbr /\u003E\u003Cstrong\u003E\u003C/strong\u003E\u003Cbr /\u003E\u003Cstrong\u003EEducation Required:\u003C/strong\u003E\u003Cbr /\u003EThe knowledge, skills and abilities typically acquired through the completion of a bachelor\u0027s degree program or equivalent degree in a field of study related to the job.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EYears of Relevant Work Experience: \u003C/strong\u003E2 years\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EPhysical Requirements:\u003C/strong\u003E\u003Cbr /\u003EMost of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EAdditional Qualifications:\u003C/strong\u003E\u003Cbr /\u003E Intermediate capabilities with Microsoft Excel required \u003Cbr /\u003E Must have strong editorial skills: a keen eye for grammar, spelling, syntax, and a basic knowledge of AP Style \u003Cbr /\u003E A steadfast passion for SEO and internet marketing\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EPreferred Qualifications:\u003C/strong\u003E\u003Cbr /\u003E In depth knowledge of current and developing SEO trends and best practices \u003Cbr /\u003E A basic understanding of HTML/CSS \u003Cbr /\u003E Basic understanding of content marketing: target audiences, keywords, linking, anchor text, success measurement \u0026 reporting \u003Cbr /\u003E E-commerce knowledge and experience a plus \u003Cbr /\u003E Prior analytics and data analysis exposure is a plus\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EKnowledge, Skills, Abilities and Competencies:\u003C/strong\u003E \u003Cbr /\u003EExemplary written and oral communication skills \u003Cbr /\u003E Strong interpersonal skills; ability to work well with others \u003Cbr /\u003E Experience using SEO and business-related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools \u003Cbr /\u003E Prior analytics and data analysis exposure is a plus \u003Cbr /\u003E Multi-channel marketing and/or ecommerce experience is a plus\u003C/div\u003E

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Posted: 2019-11-07 Expires: 2019-12-11

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SEO Search Analyst

Home Depot
Atlanta, GA 30303

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