25 days old

Shopper Marketing Senior Manager

Plano, TX 75074
Auto req ID: 273011BR Job Description The PepsiCo Demand Accelerator Team is looking for a strong leader to be the next Shopper Marketing Senior Manager for Dollar General. This individual will lead one direct report and a cross-functional team in creating the strategy and execution of Dollar General Shopper Marketing efforts for PepsiCo's Frito Lay and Quaker brands. The ideal candidate is someone that can thrive in a fast-paced, results-driven environment, and create strategies & programming to drive significant growth in the Snacks & Foods categories. This role drives PepsiCo (PEP) growth by improving the shopper experience, engaging, and converting the shopper by: Translating insights into developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper Partnering with the Snacks and Quaker Sales Leadership Teams to sell-in best in class shopper marketing programming that integrates equity and customer strategy Manages the Frito-Lay Shopper Marketing team, providing business and people leadership to drive individual and team development Key Accountabilities Lead the national Frito-Lay/Quaker marketing agenda and Joint Business Planning process for Dollar General Thought leader that architects shopper marketing strategy for Dollar General by defining key problems to solve as well as identifying future growth opportunities Inspire agency partners and internal brand program teams to develop differentiated omni-channel shopper marketing solutions grounded in insights that drive brand conversion Drive customer and internal team alignment by developing strong working relationships across the organization Champion new ways to engage shoppers across the path to purchase, including communication and coordination of PepsiCo & Dollar General Media teams Develop and execute select Power of One programs designed to build the PepsiCo portfolio Provide rigorous analysis of marketing plan results while providing recommendations and thought leadership to optimize future programming Oversee Shopper/Dollar General A&M Budget and proactively influence brand investment strategy while establishing clear accountability for funding of each event COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law.#LI-USA Qualifications/Requirements BBA in Business or Marketing; MBA-preferred with at least 4+ years of CPG experience Strategic thought leadership with strong ability to influence and collaborate across functions Strong analytical skills with the ability to translate data, financials, consumer and shopper insights into actionable customer recommendations Creative thinking and problem solving skills Strong verbal and written communications with ability to persuasively sell Demonstrated ability to develop and cultivate relationships Agency management required People management preferred Travel Required: 15% #LI-USA Relocation Eligible: Not Eligible for Relocation Job Type: Regular All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy Please view our Pay Transparency Statement","city":"Plano","state":"Texas


Posted: 2022-04-29 Expires: 2022-05-29

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Shopper Marketing Senior Manager

PepsiCo Inc.
Plano, TX 75074

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