1+ months

Social & Digital Communications Manager

Purchase, NY 10577
Auto req ID: 218935BR

Job Description

This role will lead a team of Social Media Community Senior Analysts who are collectively accountable for managing and maintaining PepsiCo Executive social channels across various platforms, in order to raise the individual profiles of our senior Executives and enhance the reputation of PepsiCo. This position will also be responsible for curating and creating content, maintaining social calendars, managing social channels and conducting performance reporting to demonstrate the impact of increased social Executive profile management.


  • Manage a team of 3 Social Media Community Senior Analysts who will each manage the professional social media accounts for 2-3 senior PepsiCo Executives (PEC members), across a number of different channels.
  • Directly manage the professional social media accounts for 2-3 PepsiCo Executives, primarily cross Twitter and LinkedIn.
  • Maintain social media calendar for respective executives to ensure oversight of content and frequency of postings.
  • Work closely with the Social Media Lead/Content Strategist to ensure all content is abiding by the strategies and best practices put in place, as well as the tone of voice required by PepsiCo.
  • Amplify existing content and work closely with communications leads and PEC members to identify unique content opportunities and curate content within respective leaders focus area.
  • Manage content approval process and schedule all content through the CMS.
  • Monitor respective social media channels for comments and handle light community management to ensure some interaction and engagement with responders and not just one-way communications.
  • Conduct performance reporting on social content utilizing a reporting tool.
  • Conduct analytics to identify the impact of the increased focus on social channels and apply some qualitative/quantitative ROI to this.


  • Track record of working with cross-functional teams and managing time across multiple ongoing projects.
  • Proven ability to appropriately set stakeholder expectations, with confidence.
  • Knowledge of social media best practices.
  • Able to work effectively with Executive leaders to understand their social channel preferences, and influence them as needed for best results
  • Minimum of 3-5 years experiences managing social media channels for luminaries, executives and/or brands and companies.
  • Experience with Khoros and Social Bakers platforms is a plus.
Competencies Required:
  • Strong organizational skills and communication skills a must.
  • Ability to work well under pressure and meet deadlines.
  • Ability to effectively manage a team.
  • Capacity to prioritize and work on multiple projects.
  • Ability to work independently and flexibly.
  • Attention to detail and accuracy.
  • Proactive and resourceful with a can-do attitude.

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","street_address":"United States - NY - Purchase - 700 Anderson Hill Rd - 10577-1401","city":"Purchase","state":"New York


Posted: 2020-10-22 Expires: 2020-12-24

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Social & Digital Communications Manager

PepsiCo Inc.
Purchase, NY 10577

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