1+ months

Sr Media Analyst, Real Time Optimization

Plano, TX 75074
Auto req ID: 197175BR

Job Description

The Sr Media Analyst, Real-Time Optimization role on the new North American Media team is an exciting role that works across the PepsiCo portfolio of brands to drive insights and learning. This role will give the qualified candidate the ability to influence and grow organizational knowledge by applying new and existing analytical techniques to marketing and media disciplines. This person will also serve as a cross-functional liaison to the marketing brand teams to ensure best-in-class execution of digital capabilities and campaign plans. They will develop insights that will drive new media learning, optimization, and efficiency for their marketing partners. This position will act as a trusted resource within the marketing department to ensure the usage of the appropriate tools and research methods to gain a competitive advantage in the media space.

Major Responsibilities:

  • Lead internal and external media analytics projects
  • Manage, leverage, and develop custom and syndicated analytical tools to monitor and diagnose brand business issues, identify information needs, and make actionable recommendations
  • Translate media insights to impact business priorities
  • Drive digital innovation and capabilities for the organization
  • Manage the day to day activities of our media agencies to ensure timely and insightful information
  • Managing relationships with 3rd party measurement partners (e.g. Kantar Millward Brown, Nielsen/Catalina, comScore, Research Now, Oracle/Datalogix, MOAT, etc.)
  • Continuously review and analyze the ever-changing media and measurement landscape
  • Ability to summarize complex findings and make them digestible for non-researchers

Qualifications/Requirements

  • Bachelor's Degree Required
  • 2+ years of relevant experience required
  • Preference for digital/media background (i.e. media planning, media buying, digital analytics, digital and social experience etc.)
  • Data visualization experience with platforms such as Datorama, Tableau or similar is a plus
  • Agency background preferred
  • Strong problem-solving skills (e.g., analytical, quantitative and conceptual thinking) required
  • Advanced PowerPoint and Excel skills
  • The ideal candidate will have excellent communication skills with the ability to work with large and complex data as well as experience with tools accessing and manipulating data
  • Proven oral and written communication in English
  • Ability to work as a key member of crosses functional project teams
  • Ability to manage multiple projects simultaneously under tight deadlines
  • Able to independently manage projects from start to finish with limited guidance of manager
  • Experience and ability presenting to leadership and/or large groups is required

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","city":"Plano","state":"Texas

Categories

Posted: 2019-11-26 Expires: 2020-02-22

Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Sr Media Analyst, Real Time Optimization

PepsiCo Inc.
Plano, TX 75074

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