11 days old

Testing Analytics Manager

Cox Automotive
Atlanta, GA 30303
*Primary Location: *3003 Summit Blvd, Atlanta, GA, USA
*Division: *Cox Automotive
*Job Level: *Manager/Senior Manager
*Travel: *No
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *212783
Cox Automotive, a subsidiary of Cox Enterprises, is seeking Testing Analytics Manager to join our team in Atlanta, GA.

Have you worked on innovative product experiences? Are you looking to change an entire industry by solving key consumer problems and delivering connected client experiences for car dealerships everywhere? We are looking for someone with Automotive retail experience who knows what it takes to make our online digital transaction be as easy as having your groceries delivered to your door.

*The Testing Analytics Manager is responsible for:*

* Driving business results by developing and managing the website testing program to empower the product organization with timely insights for better product decisions.

* Work collaboratively across analytics, product, and engineering to ensure proper testing operation so that not only business requirements are met, but testing standards are maintained across the overall testing program.

* Serve as the subject matter expert within the organization to provide site testing expertise across the organization, and to drive continuous improvements and advancements in the testing program, including testing methodologies and technologies, lowering level of effort for common tasks and improving overall testing efficiency and effectiveness

* Expected to perform these duties with little daily oversight

Cox Enterprises is a family-run operation that began nearly 120 years ago. As part of this great family business, we treat our team members and clients like theyre just that family. This atmosphere has been instrumental to our success and has shaped our willingness to fuel epic innovation, drive unprecedented growth and deliver the mind-blowing, needle-moving, connected experience we promise.

Cox Automotive is transforming the way the world buys, sells and owns cars. Come join the transformation!

*Primary Responsibilities and Essential Functions:*

* Champion testing to create a testing culture that rapidly tests, measures, and iterates, driving fundamental improvement to the site experience and financials

* Promote and consult across functional teams on testing strategy, and how site testing methodologies and testing tool capabilities may be leveraged to address their business needs

* Ability to establish business objectives, questions, and requirements with stakeholders, address them by defining, scoping, designing, and executing site tests in conjunction with Product, Technology, and Analytics

* Work cross-functionally and leverage various data sources to proactively identify, quantify, and prioritize the most impactful tests to increase consumer engagement and revenue opportunities

* Advise and guide Testing Specialists and Analysts on the most effective way to build tests based on test plan

* Own testing backlog and a/b testing calendar by managing, scheduling, and coordinating site tests, working across functional areas to clarify priorities and resolve any cross-impact, while advising on the most effective test sequencing to maximize the testing landscape throughput

* Build testing knowledge base within the organization by identifying successes, failures, and trends accumulated across tests, and effectively communicating these learnings and insights across teams

* Establish testing standards by implementing leading industry knowledge and best practices in site testing, including proper test design, sampling, statistical and analytical methodologies

* Provide regular testing trainings across the organization to drive at an active testing culture

* Work cross-functionally to identify current organization gaps and emerging trends in platform and methodologies through vendor reviews, as well as to provide recommendations on new solutions to continually improve testing capabilities and efficiencies. Must be able to work directly vendors to drive technological advances and to resolve issues.

* Build a testing program that will serve as a foundation and a stepping stone to support future personalization effort

* Ability to provide input and support the selection, training, development, appraisal and work assignments of project team members

Qualifications: *Required Experience (minimum):*

* 2+ years site testing/optimization and web analytics experience; previous experience working with Adobe Target or other similar testing tools

* BA/BS degree in related field and 7+ years of experience; or an equivalent combination of education and work related experience.

* Previous experience working with Adobe Target or other similar testing tools. Official training with testing and optimization tools such as Adobe Target, Optimizely, Maxymiser, Optimost, etc. is preferred.

* Proficiency in common business software packages (word processing, spreadsheet, presentation, graphics, etc.)

* Experience working with other Adobe Marketing Cloud products such as Analytics, DTM, AAM, etc., desired

* Expertise in site testing best practices, and drivers of consumer engagement

* Ability to apply advanced experimental research concepts and statistical theory related to hypothesis testing, determination of test reliability and validity, and sampling theory

* Strong command of research/testing methodologies, including quantitative, qualitative, multivariate, a/b methods, audience testing, etc.

* Working knowledge of audience segmentation, segmentation targeting, and measurement

* Understanding of web development, working knowledge of website technology (Html, CSS, JavaScript, jQuery)

* Working knowledge of data integration, ability to leverage cookie and clickstream data for test solutions and work closely with technical team for execution

* Demonstrated ability to lead cross-functional business programs leveraging various expertise, and to show ROI for business investments

* Previous experience in process improvement using a change management approach

* Ability to apply advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations. Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis

* Ability to work both independently and collaboratively across various functional teams with minimal manager supervision, demonstrating effective relationship building skills; proven track record of working with Product, NOC, Engineering & QA teams

* Proven problem-solving ability; knows how to ask the right questions, build hypotheses, and prove/disprove said hypotheses with data insights; not afraid to challenge assumptions and intuitions

* Excellent communication skills and ability to interact with all levels of end users, ability to communicate the "vision" of digital based business solution to managers/analysts who are responsible for bringing this vision to life

* A proactive and self-motivated approach which includes an appetite to improve results and endless intellectual curiosity, desire to continuously learn about the changing media landscape

* Flexible working style; ability to switch gears at light speed and thrive in an agile environment

*What We Look For (preferred): *

* Masters Degree

* Knowledge of user experience design principles, cross-browser considerations, SEO best practices is a plus

* Knowledge of automated testing methodologies and machine learning applications is a plus

* Knowledge of content management system is a plus

* Experience with dynamic content and personalization development is a plus

* Knowledge of digital advertising and content monetization is a plus


So, are you ready to challenge today and transform tomorrow? Apply now.

Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.


Posted: 2021-04-02 Expires: 2021-05-12

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Testing Analytics Manager

Cox Automotive
Atlanta, GA 30303

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