15 days old

Web Optimization Specialist

Guadalajara, JAL 44100
  • Job Code

Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.

Your Role and Responsibilities
Responsibilities and required skills:
Perform Chat data analysis delivery using custom Live Person data mining product, including the use of integrated third-party business intelligence tools.
Create Microsoft Excel and other reporting with a proven record of success in data initiatives aimed at driving revenue growth through more effective decision-making. Hands-on team member with technical know-how with big picture perspective.
Conduct quantitative analyses on Chat Key Performance Indicators, structured Chat data variables and ensure the integrity of source data. Synthesize analysis results into strategic recommendations to grow lead generation pipeline. Communicate these results to key stakeholders in Digital, Sales, and Marketing organizations.
Identify key Chat performance measures and provide timely summaries of progress at an appropriate level of detail for all key stakeholders. Create ad-hoc analyses to provide guidance and support for both internal and external resources.
Liaison with country and regional response and lead management leaders to share expert chat analysis, recommendations on overall performance, how to improve agent conversion, CSAT scores and revenue growth opportunities
Experience in setup and run different reports, setup chat performance dashboards, and correctly interpret analytic data on a digital engagement platform (eg LivePerson) to recommend insights, best practices for the business. Ensure that reporting reflects established business processes and definitions that meet business needs; and that those processes are modified as needed to enable the tracking of key performance indicators.
Design, develop, and perform fine-tuning of Chat operational system of to facilitate product offering growth and value.
Ensure adoption of Chat standards across business units and IOTs

Required Technical and Professional Expertise
Required Skills.
*Digital Marketing (SEM & SEO)
*Performance Tools (Google Analytics, Lotame, HotJar, Optimizely).
Up to 2 Years of experience.

*Presentations Skills.
*Detailed Oriented.
*Team work.

Preferred Technical and Professional Expertise
*Analytics Certifications.
*Paid Media (SEM)
*Business Excel (Pivot Tables)

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM
What matters to you when youre looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM
IBMs greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.



  • Computers Software and Hardware
Posted: 2019-11-03 Expires: 2019-12-03

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Web Optimization Specialist

Guadalajara, JAL 44100

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